software development mastery

Once upon a time, building your own software empire meant becoming another Microsoft or Bill Gates. And that took plenty of time, plenty of money, and plenty of resources.Nowadays, it’s as simple as turning on your computer. Well, maybe not THAT simple. But having a computer is really all it takes to own, operate, and develop a software business.Just having access to the Internet…

•  You can brainstorm and come up with ideas.
•  You can find out what type of products do or don’t alread exist.
•  You can determine exactly what people want and need.
•  You can locate and hire a programmer.
•  You can create software graphics (or have them created).
• You can promote and sell yourfinished products.

And when you think about the fact that you can do all those things without leaving the comfort of your home, it’s pretty amazing. Plus, the cost of creating and developing software is no where near what it used to be.

Instead of having to travel long distances or settle for whatever programmer is located within a
reasonable distance from you (and whatever price they happen to charge), you can easily choose from
any number of qualified programmers throughout the world.

For each project you put out there, you’ll have numerous professionals vying for your business, each one trying to outbid the other. And in most instances, that means coming up with a bid that is lower than the next guy. Not that you should pick the lowest bid. That should never be your main consideration when choosing a programmer.

But the fact that programmers will be competing in that manner means you can ultimately get the best possible job done for the best possible price. Another advantage is the income potential. Although there are several ways you can make money online, none of them comes close when you
calculate the amount of money that can be generated through the sale of software products.

And the true benefit of dealing in software products is the fact that you don’t have to talk someone into buying it. The product either fulfills the needs or wants of a prospective buyer or it doesn’t.
With an ebook, for example, you generally have to come up with all sorts of ingenious sales copy just to convince people why they should buy it. With software, it’s as simple as listing all the features and benefits.

And, when it comes right down to it, people who purchase software products aren’t really interested in hearing some sales pitch. They simply want the facts and nothing but the facts

• Does this product have all the features I want/need?
•  Will this product help me do something faster/easier?
•  Is this product easy to install?
•  Is this product easy to use?
• Will this product work on my
  operating system?
•  Does this product come with
  help documents?
•  Is there any technical support?
•  How much does this product
  cost?
•  Will there be future upgrades
  and are they free?

Those are the type of questions that run through the mind of your typical software buyer. If you can deliver everything they’re looking for at a fair price, you’ve made a sale. If not, they’ll simply move on to one of your competitors. In order to be successful in the software industry, you need to be
constantly aware of what people want and need. But being aware is only the beginning. It’s also necessary to create quality products that will satisfy any and all of the buying public’s requirements. And in many instances, greatly exceed their expectations.

Notice, however, that I used the word “quality” with regard to creating products. That’s the one thing that’s absolutely imperative in this business. If you merely run around producing second- rate clones of existing products, or you develop products that don’t work properly, you might as well pack it in.

There’s no way you’ll make it in this business doing things that way. There are tens of thousands of people creating and developing new software products. And there are millions of products being sold. Some good, some not. In order to compete – in order to SUCCEED – you need to take this very
seriously. You need to come up with good solid quality products that will please the people who buy them.

If you can’t do that – if your only objective is to get rich quick – you’ll never survive. And you’ll certainly never make any decent money. But let’s not even go there.